FMP is a family-owned company that provides premium equipment and automotive parts to independent service centers, dealerships, fleets and wholesale customers.
This is a B2B campaign for Factory Motor Parts. Telling the story of the more than 400,000 parts they supply, boiled down to one part at a time. Each part as the entry point to the many benefits of working with FMP. As the lead art director for this campaign I developed the look and feel of this campaign as well as produced a wide range of print and digital assets for FMP's Large media buy.
Alternative campaign look and feel. Designed to feel tougher and grittier. Inspired by the garages where the audience works.