FMP is a family-owned company that provides premium equipment and automotive parts to independent service centers, dealerships, fleets and wholesale customers.
This is a B2B campaign for Factory Motor Parts. Telling the story of the more than 400,000 parts they supply, boiled down to one part at a time. Each part as the entry point to the many benefits of working with FMP. As the lead art director for this campaign I developed the look and feel of this campaign as well as produced a wide range of print and digital assets for FMP's Large media buy.
Full Page Magazine Ad
Full Page Magazine Ad
Facebook Reel
Digital 1:1
Digital 1:1
Digital 1:1
Full Page Magazine Ad
Full Page Magazine Ad
Alternative campaign look and feel. Designed to feel tougher and grittier. Inspired by the garages where the audience works.
Facebook/Instagram Reel
