FMP is a family-owned company that provides premium equipment and automotive parts to independent service centers, dealerships, fleets and wholesale customers.
This is a B2B campaign for Factory Motor Parts. Telling the story of the more than 400,000 parts they supply, boiled down to one part at a time. Each part as the entry point to the many benefits of working with FMP. As the lead art director for this campaign I developed the look and feel of this campaign as well as produced a wide range of print and digital assets for FMP's Large media buy.
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/31962e46-583d-4c76-95ec-34309d288eb3_rw_3840.png?h=894dbe8e3b443053c9b8baed7dd64a98)
![Full Page Magazine Ad](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/855c200d-335f-4ab0-8924-cdfac216b4f1_rw_1200.jpg?h=a67f03bff7a58dffb77d3615d999f3ef)
Full Page Magazine Ad
![Full Page Magazine Ad](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/b6f61978-f51b-44d9-bae6-34a722a32b39_rw_1200.jpg?h=7a578fd42e26c90725eea38847503605)
Full Page Magazine Ad
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/b37809c3-0e0e-4bda-a419-a57ed8bf6bad_rw_3840.png?h=c72a3a24f66dec3e983c8d4e7b6cea9b)
![Facebook Reel](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/4fb4435c-0d89-45c1-87ce-a790edd4f15f_rw_1200.png?h=f9a8c24fc7a58200a43f19cfd3a9baa0)
Facebook Reel
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/e5311876-c8b4-4f89-b66a-f4e843bd61a9_rw_3840.png?h=ac262c63c3fde5a45097fb0db895b124)
![Digital 1:1](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/49afa93a-7a05-4a08-a958-592d8195d88f_rw_1200.jpg?h=03e8b4414f92f3306123cf30fe8f0b96)
Digital 1:1
![Digital 1:1](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/998ba139-f187-472d-a886-f4f64a7c17ca_rw_1200.jpg?h=ca6c0a70c7a8b33abe5d189d6c349ea1)
Digital 1:1
![Digital 1:1](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/6702b58d-8340-4239-bfa1-4077da583cb5_rw_1200.jpg?h=af3c0ab03dc8d601c871888c934e601e)
Digital 1:1
![Full Page Magazine Ad](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/14de84ca-62fb-417d-b87c-270403975bb3_rw_1200.jpg?h=838e604b49ac1347259028fd7cb41838)
Full Page Magazine Ad
![Full Page Magazine Ad](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/80a9f8ec-b4af-4374-a74b-7b79a92c0f99_rw_1200.jpg?h=d84ecee296b33256f968c4ee55b0572e)
Full Page Magazine Ad
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/f6f15c7d-d786-4d44-aa9e-dec70614aa19_rw_1200.jpg?h=b962f9314f3e78459552f10d570c02e4)
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/eac531d2-3788-4066-b6e6-9ab04bdd40b2_rw_1920.jpg?h=84f7c0a192a1f956001ff0e366a99cc4)
Alternative campaign look and feel. Designed to feel tougher and grittier. Inspired by the garages where the audience works.
![](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/4e9b93a9-e778-465b-a01b-9ed5252a17e3_rw_1920.jpg?h=140ce9ba591579854f60419b4b50a835)
![Facebook/Instagram Reel](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/63809d1b-25d3-4a13-aae3-4ea37f9c328e_rw_1200.png?h=eb56b183b2633bbc430e9aed98d2a9bf)
Facebook/Instagram Reel
![Facebook/Instagram Reel](https://cdn.myportfolio.com/cd1e661f-5e4a-48de-b158-f7c679d483c8/26d17a51-17a6-4c05-9b94-06741d1ee384_rw_1200.jpg?h=c994745a38d0470d81deb99232d5c1ce)